Our Services

WHAT WE DO.

 

HOW IT WORKS

Recruitment

100 respondents are recruited (for each design lineup being tested)

Shopping Experience

Shoppers are eye-tracked while they view and shop the image of a shelf.

Timed finding Tasks

Respondents are tasked with finding products on the shelf and benchmarked vs competitors and across designs.

Individual Pack Viewing

People are shown packages in isolation for 3 seconds to replicate attention on the shelf.

INTERVIEW QUESTIONS

Dive into what drives decision-making in the category.

Why Eye Tracking?

It is the best tool to predict success

  • Eye-tracking metrics such as fixation time and gaze order explain more about on-shelf sales variance, better than any other testing options.

All the advantages with little cost

  • Modern webcam eye-tracking delivers ≈ 90 % correlation with gold-standard lab systems, at a fraction of the cost and with global reach.

Decisions are MAde fast

90% of the information we take in is visual

70% of purchase decisions are made at the shelf

Shoppers visually engage with only 1/3 of the products on the shelf.

66 % of consumers have tried a new product because the packaging caught their eye

Shoppers give any single pack just 0.6 – 1.0 seconds of visual attention on the shelf

93 % of shoppers call visual appearance the key deciding factor

Eye Tracking a shelf

We create a digital shelf that includes your products as well as competitive packages.

Respondents view the shelf and select products that they would be interested in purchasing.

What we seek to answer:
Which brands are noticed by the most people?
Which brands catch initial attention?
Which designs engage shoppers the most?

Timed finding tasks

Shoppers are timed and tasked with finding specific flavors or sub-products.

This timed tool identifies how easily shoppers identify flavors, sub-brands, or product types.

Individual pack viewing

Do the main elements break through?

Does it communicate quickly?

Are essential elements noticed?

These issues are easily fixable…

BUT ONLY if you are aware of them.

“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”

– Joyful Bars – CEO, Kent