Our Services
WHAT WE DO.
HOW IT WORKS
Recruitment
Shopping Experience
Timed finding Tasks
Respondents are tasked with finding products on the shelf and benchmarked vs. competitors and across designs
INDIVIDUAL PACK VIEWING
INTERVIEW QUESTIONS
Why Eye Tracking?
It is the best tool to predict success
- Eye-tracking metrics such as fixation time and gaze order explain more about on-shelf sales variance, better than any other testing options.¹
All the advantages with little cost
- Modern webcam eye-tracking delivers with gold-standard lab systems, at a fraction of the cost and with global reach.²
1. https://www.nmsba.com/news/723-cracking-the-code-of-packaging-success
2.https://www.researchgate.net/publication/378271429_Webcam_Eye_Tracking_for_Desktop_and_Mobile_Devices_A_Systematic_Review
Decisions are MAde fast
90% of the information we take in is visual¹
70% of purchase decisions are made at the shelf²
Shoppers visually engage with only 1/3 of the products on the shelf³
66 % of consumers have tried a new product because the packaging caught their eye
Shoppers give any single pack just 0.6 – 1.0 seconds of visual attention on the shelf
93 % of shoppers call visual appearance the key deciding factor
1. https://caad-design.com/en/strategies-for-the-success-of-visual-merchandising-in-retail
2. https://economictimes.indiatimes.com/70-of-purchasing-decisions-are-made-in-store/articleshow/3816087.cms, https://www.colorcom.com/research/why-color-matters
3. https://www.marketingdive.com/spons/the-impact-of-in-store-signage-on-consumer-purchase-decisions/605794/
The Process
Eye Tracking a shelf
As part of our services, we create a digital shelf that includes your products as well as competitive packages.
Respondents view the shelf and select products that they would be interested in purchasing.
What we seek to answer:
Which brands are noticed by the most people?
Which brands catch initial attention?
Which designs engage shoppers the most?
You’ll learn:
- Whether your redesign increases or decreases purchase likelihood
- How does your packaging stand-out compare to the most recognizable brands
- If you’re gaining visual dominance or falling below industry norms
- Where you sit in the real shopper decision journey
Timed finding tasks
Shoppers are timed and tasked with finding specific flavors or sub-products.
This timed tool identifies how easily shoppers identify flavors, sub-brands, or product types.
We measure:
- Time-to-notice
- % of shoppers who see your brand vs. competitors
- Whether you win initial attention
- Which designs disappear into the shelf
- How your brand block performs beside category leaders
Individual pack viewing
Do the main elements break through?
Does it communicate quickly?
Are essential elements noticed?
These issues are easily fixable…
BUT ONLY if you are aware of them
- Does the eye go to the flavour or to a distracting design element?
- Are primary claims (e.g., Organic, High Protein, Low Sugar) actually seen?
- Does imagery spark appetite appeal or confusion?
- Do shoppers understand the product in under one second?
- Which elements create unnecessary cognitive load?
Questions about our Services?
Contact Us Today.
“Working with Rich was a fantastic experience. We quickly identified impactful tweaks to our packaging. Rich is detail-oriented, thoughtful, and truly committed to helping CPG brands shine. Highly recommend!”
– Neeley Kolsch Britt , Well-Kept
Transform your products to shine amongst the shelves.
Schedule a free discovery call to level up your retail game and get more sales by your packaging alone.