Your packaging + our eye tracking design test = more profit-certainty.
SERVICES
90% of consumers make purchasing decisions within the first 10 seconds of seeing a product. Find out what really catches the eye in an aisle through eye-tracking research via design testing.
Packaging Research
Find out if your packaging is the shelf’s superstar and crack the code on what makes customers swoon over one product versus another.
Shelf Testing
Hunt down how shoppers eyeball products on store shelves to unravel what catches their attention at a glance.
Eye-Tracking Research
Evaluate if the important stuff is getting through and toss in some fun by checking how easy your product is to spot, recognize, and drool over.
“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”
– Joyful Bars – CEO, Kent
INSIGHTS
A holistic view of the user experience, from the moment they see the package on the shelf to when they interact with the product.
Our shelf simulations and reimagined packaging strategies seamlessly merge intuition with data science, surface what ads cannot by exposing unconscious longings and secret shortcuts to the heart.
Insight 3
Insight 2
Why Shoppers Miss Good Products: The Science of Package Noticeability
“Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit…”
– Joyful Bars – CEO, Kent
ABOUT
It all started with Richard Moniz, our founder and Chief Tracker, who, after spending over a decade in the research game, decided he craved more than just crunching numbers.